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Types of advertisements:Spot Advertisement and Subliminal Advertisement

The type of advertisement in which a product is explicitly advertised by broadcasting it from a recorded medium is called spot advertisement. Radio, Television & newspaper ads are spot advertisements.It is one of the most costly mode of publicity of Consumer Product, companies spend millions on this particular type of spot advertisement. When advertising with traditional media, advertising space is typically referred to as an spot advertisement. The range of these spots are typically form 30 or 60 seconds so when creating an spot advertisement for These kinds of media it is very important to understand the format and the medium to make ensure that You are effectively reaching your audience.

Advantages and techniques of Spot Advertisement:

  1. Advantage and techniques of spot advertisement : is that A firm or company can introduce its new products to public.
  2. Advantage and techniques of spot advertisement : It is one of the most economical mode of advertisement.
  3. Advantage and techniques of spot advertisement : It has proven to be more efficient than subliminal advertisement.
  4. Advantage and techniques of spot advertisement : is that A good ad greatly attracts the masses in large thus increasing the profit.
  5. Advantage and techniques of of spot advertisement : It has increased in competition among companies. Thus resulting in better products at lower rates.
  6. Advantage and techniques of spot advertisement : It is widely reachable all across the country.
  7. Advantage and techniques of spot advertisement : You can select time and station when the add will run and target marker will hear it.
  8. Advantage and techniques of spot advertisement : You can use sound music to get an attention message
  9. Advantage and techniques of spot advertisement : They can also be modified easily as your need change.
  10. Advantage and techniques of spot advertisement : sound is memorable .
  11. Advantage and techniques of spot advertisement : your market listen to radio.

Disadvantages of Spot Advertisement:

  1. Disadvantages of Spot Advertisement: It is expensive mode of advertisement.
  2. Disadvantages of Spot Advertisement: It cannot be reviewed at any time.
  3. Disadvantages of Spot Advertisement: It is limited to specific distributions.
  4. Disadvantages of Spot Advertisement: It is mainly meant for higher class.
  5. Disadvantages of Spot Advertisement: cost involved is very high.
  6. Disadvantages of Spot Advertisement: television advertisements are short .
  7. Disadvantages of Spot Advertisement: Sometimes mess up because dont show relevant material.
  8. Disadvantages of Spot Advertisement: People dont believe in products so they dont buy.
  9. Disadvantages of Spot Advertisement: Television advertisements are difficult to modify.
  10. Disadvantages of Spot Advertisement: Hiring team for producing it is complicated .

There are different types of spot advertisement :

Radio:

Radio spots advertisement are typically purchased with numerous air times in mind. Spots during thetop and bottom of the hour are more expensive than spot advertisement played at the 15-minute marks.it depend on the spot advertisements that how many times they want their spots advertisement to be heard in a single day. There are some programs which charges more for an add spot advertisement, depending on the people who are listening their adds. The most expensive time is from 5pm and 7pm because every one is listening the add while late night ad spots are generally cheap.

Television

Television spot advertisement are very similar to radio advertising in structure. Television spot advertisement run at specified times during specified programs. The most expensive time of television ad is 6pm to 10 pm. Ads purchased to run during sporting events like Matches are the most expensive, while ads purchased to run during late-night television are typically more affordable. Television spot advertisement are also more expensive to produce than radio spots and require more design time. (By displaying Commercials in the form between programs)

Online streaming video Advertising

New media also provide the facility to add ads spot. There are many websites which allows online video sharing sites like YouTube offers the ability to purchase ad spots within the videos on its sites. These ads spot advertisement run before a video loads and the viewer cannot skip these ads. The price of the online streaming video ad is low as compared to the television ad spot and radio spot advertisement.

Local cable advertising

Local cable advertising is very popular in smaller companies. There are many smaller companies that cannot afford national advertising costs. These ad spots are runs on satellite or network television, but these ads can only be seen in a specific local area. The prices of local cable advertising are very low as compared to television ads spot and radio ad spot. Due to its low price local cable advertising is famous in small companies.

Newspaper Advertising

In now days newspaper advertising is very popular. The coast of newspaper advertising is low as compared to the television ads spot.(By advertising, generally in the form of news ads)

Posters Advertising

Poster advertising is very common .poster advertising is very famous among small companies.

The price of the poster advertising is low but these ads can only be seen in limited area.(In the form of written/printed paper)

Newsletter (It is also a written paper)

Instructional video (Targeted audience can be motivated by a video)

Drama

Some companies do a play to support the product. This is very common in now days. ( A play can be done to support a product)

Comics (Kids can be made attracted to buy things)

Websites and blogs (Internet is also a mode of advertisement)

Working and techniques of subliminal advertisement

Ads is usually created by appointing famous actors or athletes, so that they may attract more no. of people. Once the ad is completed in the form of a video or a picture it is than edited and graphical effects are added to make it more appealing. The proper audience is selected for example if it is a products for men than talk shows are selected to for advertisement. For women it may be a Drama or morning show. The efficiency of a particular ad can be greatly increased by considering the rating of a show if it has good ratings this means you get more views thus more publicity. Subliminal advertisement is the type of advertisement in which companies manipulate the Unconscious mind of the consumer, It maybe chronological.It has not be proven to be efficient, but it is An inexpensive mode of advertisement its history dates back to 80s. Subliminal advertisement are the promotional messages the viewer is not aware of, these ads are played in very low volume or flashed on a screen for less than a second.

Advantages of subliminal advertisement

It is an inexpensive mode of advertisement. The logos of companies are usually designed with hidden subliminal advertisement messages like LG (life is Good).Masses can be addressed in a single time.It is usually a very short kind of advertisement Advantages and techniques of subliminal advertisement

  1. advantages and techniques of Subliminal Advertisement directly conveying message to subconscious mind .
  2. advantages and techniques of Subliminal Advertisement experiencing everything is stored .
  3. advantages and techniques of Subliminal Advertisement Without screening retains all information.
  4. advantages and techniques of Subliminal Advertisement Right from wrong is not determine .

Disadvantages of subliminal advertisement

Subliminal messages used in subliminal advertisement are the disadvantage of subliminal advertisement, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard are considered as disadvantage of subliminal advertisement. Most of the time, there is very less chance that the message will be noticed by the conscious another disadvantage of subliminal advertisement. It is not proven that the subliminal advertisement can influence your behavior without you knowing but still subliminal advertisement can be more effective than normal means of promotional things is a disadvantage of subliminal advertisement . The other disadvantages of subliminal advertisement messages that are sent into the subconscious mind provide it with the basis to grow the message into reality. It is a way of controlling your thoughts, as there is a link of communication between the subconscious and the conscious mind, causing it to affect each other disadvantage of subliminal advertisement. There has been much controversy surrounding the use of these subliminal advertisement messages, as inaudible persuasive messages have been used to influence audiences one more disadvantage of subliminal advertisement . This has been especially noted in commercials and advertising, and in rock music. There are Huge amounts of criticism has also been placed on the use of insidious subliminal advertisement messages to maximize profits which is another disadvantage of subliminal advertisement. The other disadvantages of subliminal advertisement is due to the complexity of the human mind, it has different levels of consciousness the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and is unable to discern between what is real and what is fictional is also a disadvantage of subliminal advertisement. It is comparatively under rated and considered cheap. It is not very much efficient. Disadvantage of subliminal advertisement is that It may or may not convey the message.

Author :Center for Recent Innovations - European Union
Pulished date: 05-03-16
Pulisher:
Springer with the Collaboration of LearnRnd
Source URL:http://www.learnrnd.com/news.php?id=Types_of_advertisements:Spot_Advertisement_and_Subliminal_Advertisement
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